Type of work: Brand identity
Package: ScaleUp Branding Package

Friends of Léon is a premium second-hand shop for kids that embodies quality and sustainability with a touch of whimsy. The pastel colors create a welcoming, eco-conscious atmosphere. The pattern balances minimalism with playfulness, symbolizing the joy of childhood. The logo celebrates individuality, setting Friends of Léon apart in the world of second-hand shops.

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