Type of work: Brand identity
Package: ScaleUp Branding Package

Fridas Fikavagn, the Swedish dessert truck, is a mobile delight. The logo features the charming truck itself as a mascot. The pastel mint palette invites you to indulge in Swedish sweet treats. The mission is to make these desserts accessible to all, preserving tradition with convenience. Fridas Fikavagn is a sweet adventure on wheels, where each bite is a taste of Sweden’s dessert heritage. Follow the mint truck to experience Frida’s culinary magic.